Potomac Equity Partners, and its Portfolio Company Laser MD Medspa, Announce Appointment of Donna Simonds as President

BRAINTREE, MA, March 30, 2020 – Laser MD Medspa, a premier medical spa services company, which also includes SculptMe, a leading provider of the non-invasive fat reduction treatment CoolSculpting®, today announced the addition of Donna Simonds as the company’s President and its leading senior executive.  

Laser MD Medspa was acquired in mid-2019 by the private equity firm Potomac Equity Partners. Since that time, the company has completed an add on acquisition (Laser Gentle) and is aggressively pursuing its growth strategy through both acquisitions and de novo locations, as well as investing in infrastructure, technology and services.  John Bates, the Founder and Partner of Potomac Equity Partners and a Board Member of Laser MD Medspa, commented “The board of directors of Laser MD Medspa is honored to have Donna Simonds join to lead the company. In spite of this challenging period around the COVID-19 pandemic that we are experiencing, we are excited about the growth prospects for the company and believe that Donna’s prior leadership experience and operational skill set will contribute greatly to the company’s success.”

Donna Simonds is an experienced, results-oriented healthcare executive. Prior to joining Laser MD Medspa, Ms. Simonds was part of the senior management team at 42 North Dental (and its predecessor), a multi-site Dental Support Organization (DSO) with 70+ locations and 1,000+ employees, providing multi-specialty dental services throughout New England.  At 42 North Dental, Donna held various interdisciplinary leadership roles, with responsibilities spanning from operations, marketing, growth and strategy to human resources. Ms. Simonds was a core part of the 42 North Dental leadership team which drove growth via de novo and acquisition strategies, increasing from 11 to 70+ practices. Donna holds a bachelor’s degree from the University of Massachusetts at Lowell and a Master’s degree in Health Care Administration and Management from the University of New Hampshire.   Speaking about her new role, Donna Simonds stated “I am honored to join Laser MD Medspa and excited about the partnership with Potomac Equity Partners. I look forward to working closely with our employees, clients and industry partners as we continue to expand our business and uniquely identifiable brand. We aspire to build a leading, world-class organization within the growing medical spa industry.”

About Laser MD Medspa, LLC

Laser MD Medspa, LLC was formed by the combination of Laser MD Medspa, LLC and SculptMe, LLC. Founded in 2012 and headquartered in Braintree, MA with seven locations throughout the greater Boston metropolitan region, Laser MD Medspa is a leading provider of medical spa services.  Primary services include laser hair removal, body contouring services (such as CoolSculpting®) and Botox®, supplemented by additional injectable, skin and other aesthetic procedures. The company has grown systematically through de novo location additions, targeting visible high traffic areas with attractive demographic characteristics and where it can create relaxing spa-like environments for its clients.  For more information, visit www.lasermdmedspa.com and www.sculptme.com.

About Potomac Equity Partners, LLC

Potomac Equity Partners is a Washington, D.C.-based private equity investment firm focused on providing superior equity returns through the close partnership and collaboration with its portfolio company management team members. The firm strives to invest in companies with leading products and services, superior management teams, and in which its invested capital and collaborative efforts can enable companies to exponentially ramp their long-term growth prospects and overall performance. The principals of Potomac Equity Partners have a long and successful history of investing with management teams across a wide range of industries including healthcare, software and technology, education and training, and information services. For more information about Potomac Equity Partners, visit www.potomacequitypartners.com.