Potomac Equity Partners Announces Investment in and Partnership with Watermark Solutions

WASHINGTON, D.C., APRIL 12, 2023 – Potomac Equity Partners, LLC, a Washington, D.C.-based investment firm whose principals have extensive experience investing in the software and technology sectors, today announced an investment in and partnership with Watermark Solutions, LLC (“Watermark”), a leading and rapidly growing provider of enterprise resource planning (“ERP”) business solutions, technology and hosting services. Terms of the transaction were not disclosed.

Headquartered in Houston, TX, Watermark provides technical evaluations and IT consulting services to enable clients in various industries to address their unique needs, and the professional services to implement ERP solutions in a variety of configurations based on clients’ business challenges and processes. Following the initial technical evaluation and ERP implementation, Watermark also provides maintenance services, managed services, support and disaster recovery services. The company also offers its customers a variety of flexible software deployment and hosting options through its wholly owned subsidiary Apptrix.

“Watermark is poised to capitalize on the continued growth in the IT services and ERP sectors, driven by the growing macro need for ERP solutions by enterprises to improve operational efficiencies and streamline business processes, and the continued adoption of digital transformation” said John Bates, Partner of Potomac Equity Partners.  Added Pascal Denis, Principal of Potomac Equity Partners, “Potomac Equity Partners is honored to be partnered with Watermark and its management team, and looks forward to working with the company to help it realize its full potential and capitalize on the numerous opportunities in front of the company.”

Potomac Equity Partners’ investment in Watermark will further accelerate Watermark’s realization of its numerous growth opportunities, including an expansion of the company’s sales and customer service organization, technology capabilities, solutions portfolio and capabilities.

“We are genuinely excited to be partnered with Potomac Equity Partners” said Russ Baxley, President of Watermark. “The firm’s expertise investing in technology companies and its network of relationships within our targeted customer base will be invaluable as we build on the strong growth we have achieved over the past twenty plus years.” He added “This partnership will further enable Watermark in providing innovative, scalable, high-performance technology solutions to the business community.”

About Potomac Equity Partners, LLC

Potomac Equity Partners is a Washington, D.C.-based private equity investment firm focused on providing superior equity returns through the close partnership and collaboration with its portfolio company management team members. The firm strives to invest in companies with leading products and services, superior management teams, and in which its invested capital and collaborative efforts can enable companies to exponentially ramp their long-term growth prospects and overall performance. The principals of Potomac Equity Partners have a long and successful history of investing with management teams across a wide range of industries including software and technology, education and training, information services, and healthcare IT and services. For more information, visit www.potomacequitypartners.com.

About Watermark Solutions, LLC

Headquartered in Houston, TX, Watermark provides enterprises with effective and efficient ERP solutions and services, with a particular focus on industrial and manufacturing sector clients. From enterprise level software to proven, highly experienced IT services and cloud deployment options, Watermark services clients with their unique business challenges and processes. Watermark focuses primarily on Infor software solutions, a leading ERP software solutions provider, for which Watermark is a Gold Channel Partner. The company also offers its customers a variety of flexible software deployment and hosting options through its wholly owned subsidiary Apptrix. For more information about Watermark Solutions and Apptrix, contact Russ Baxley at (713) 343-6270 or visit www.wmerp.com and www.apptrix.com.